How to translate a Softr app?

How to translate a Softr app?

January 29, 2026

Softr apps are only as good as the data powering them: by localizing your app data and CMS content sources, you protect your record IDs and conditional logic while translating your user-facing labels.

Expanding your Softr app to multiple languages can widen your reach, improve the user experience, and help your SEO. Translating your app might seem daunting, but with the right tools and a clear strategy, you can make your Softr website multilingual in just a few minutes.

What is Softr?

Softr is a no-code platform that enables users to build custom web applications and tools without writing any code. It provides a visual, drag-and-drop interface that allows users to create dynamic and interactive apps by connecting to various data sources like Airtable, Google Sheets, HubSpot, and other databases.

Key Softr features:

  • No-code development: abstracts away the complexities of traditional software development, making app creation accessible to non-technical users.
  • Versatile app creation: supports building web and progressive web apps (PWAs) that can be accessed through web browsers.
  • Pre-built components: offers over 100 interactive blocks including lists, charts, forms, tables, calendars, and maps.
  • Data source integration: connects with multiple databases and platforms like Xano, PostgreSQL, Supabase, Airtable, and more.

Softr is a solid choice for internal apps and customer portals. Its support team is responsive, and there’s an active user community around it.

Who can use Softr

Softr is ideal for:

  • Business professionals creating internal tools
  • Entrepreneurs prototyping MVPs
  • Agencies developing custom solutions
  • Educators building learning platforms
  • Hobbyists exploring no-code development

Why make your Softr app multilingual?

  • Reach more users by opening your app to people who prefer browsing in their native language.
  • Improve SEO because pages in the visitor’s language rank better in local search results.
  • Boost conversions when users understand every label, filter, and call to action.
  • Build user trust with an interface that reads naturally in each market.

Step-by-step guide to translating your Softr app with Weglot

Here’s how to translate your Softr app with Weglot:

Step 1: Create a Weglot Account

Start by setting up a Weglot account. This account will be your central hub for managing all your translations.

Learn more about Weglot’s pricing plans.

Step 2: Select your website technology

Choose your website technology or CMS from the available options. If Softr isn’t listed, select “Other” to proceed.

Step 3: Choose your languages

Configure your languages by selecting the original language of your Softr app and the languages you want to translate it into.

  • Example:
  • Original Language: English
  • Translated Language: Spanish

Click “Next” to continue.

Step 4: Enter your website details

Input your website’s URL using your custom domain (e.g., mywebsite.com). Avoid using CMS-generated URLs for optimal results.

Step 5: Update your DNS entries

Depending on your integration choice:

  • Subdomain-Based Integration: Add a CNAME entry for each translated language.
  • Subdirectory-Based Integration: Add or edit two DNS entries in your domain registrar.

If your domain is managed externally (e.g., GoDaddy, 1&1), update the DNS records through your provider’s dashboard.

Step 6: Validate DNS Entries

After updating your DNS records, return to your Weglot account and click “Check DNS.” A green checkmark indicates successful configuration. Proceed by clicking “Next.”

Step 7: Add the Weglot snippet to your Softr app

Integrate Weglot with your Softr app by adding the provided snippet:

  1. Access Softr Dashboard: Log in to your Softr account and navigate to Settings > Custom Code.
  2. Insert the Snippet: Paste the Weglot snippet into the “Code Inside Header” section.
  3. Save and Publish: Click “Save” and then “Publish” to apply the changes.

Step 8: Finalize and Test

Your Softr app is now multilingual! A language switcher button appears at the bottom right of your website. Test it by switching languages to ensure everything functions smoothly. Weglot automatically generates initial translations, which you can refine further.

Improve your translations with AI Glot

Weglot translates your app automatically. AI Glot gives you control over the wording. Here is what it adds to your Softr app translations:

AI Glot for your Softr data

Softr apps pull their content from Airtable, Google Sheets, or another database. That’s where the translation work actually happens, not in the plugin layer that sits over your app’s UI. AI Glot is a bulk file translation platform built to handle that data directly.

Localizing a Softr app at the database layer: export Airtable or Google Sheets views, lock conditional visibility fields, and re-import.

Why Softr power-users choose AI Glot:

The important thing about a Softr app is that its words are not really in Softr. They sit in the Airtable base or the Google Sheet behind it, and that is where the translation work belongs.

  • Translate the source table, and the whole app follows: export the Airtable view or the Sheet tab as CSV or Excel, translate it, and load the localized values back into the base. Every list block and detail page that reads those fields picks up the new text without you rebuilding a single Softr screen.
  • Keep the fields your app logic depends on out of scope: record IDs, linked-record references, single-select values, and status fields drive your conditional visibility rules. “Translate the title and the long description, leave the status and the slug alone” is the whole configuration, written as a sentence instead of a mapping grid.
  • One vocabulary for an app that repeats itself: the same feature or plan name appears in a list card, a detail page, and a help note, in different rows of the same table. A workspace glossary fixes how those terms are written, and it applies to the next export too, so the table you translate in six months matches this one.
  • Pick the tier per table: your long reference tables and directory listings can run on Lite, which covers roughly three times more words per credit. Keep Standard for the labels and buttons users act on.
  • Send the small, critical set to a person: your onboarding screen and your pricing copy are a few hundred words and carry most of the risk. The 4,000-row data table behind your app is not where a native speaker’s hours should go.
Airtable source row for a Softr portal before and after: Portal_Role and Status remain in English for visibility filters while labels are localized.

Multilingual SEO for your Softr app

1. Optimize for local keywords

Direct translations of keywords rarely match how people actually search. Research phrases for each target language instead of translating your English keywords literally.

2. Keep your glossary current

Update the workspace glossary as you add features or rename things, so tables translated months apart still use the same terms.

Keeping it current

The same loop applies whether you’re publishing new content or adding a language: Weglot flags what’s new, you export it as CSV, translate it with AI Glot, and reimport. The glossary you’ve already set up carries over automatically, so a new language doesn’t start from zero.

Conclusion

Weglot handles the setup, and AI Glot keeps the translations accurate and consistent with your brand as your app grows into new markets.

Sign up to AI Glot to get started.

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